Meet the Team

Our team is comprised of three wellness center owners and a multi-generational family of fiberglass manufacturers.

We have real-world, day-to-day experience of owning

& operating our equipment, as well as hands on experience building our own wellness centers.

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South Dakota

Luke Krueger

Founder & CEO of Deep Wellness Systems and Co-Founder of Deep Wellness Center. Luke specializes in design & manufacturing, wellness center operations, and customer service.

Luke Krueger Headshot

Luke Krueger

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South Dakota

Monica Hartnett

Co-Founder & Licensed Massage Therapist at Deep Wellness Center. Customer service lead for Deep Wellness Systems. Monica specializes in customer experience and wellness center aesthetics.

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Monica Hartnett

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Las Vegas

Elliott Reed

Founder & CEO of IMR Massage and IMR Float, Licenced Massage Therapist & Trainer. Elliott specializes in customer experience, employee training & management, and marketing.

Elliott Reed Headshot

Elliott Reed

Why Deep?

As the antonym of superficial, the word deep encompasses the way we approach business. Our products exist because this is just what we do. We float and cold plunge regularly, and we are passionate about providing you with the platforms you need to provide these wonderful services to yourself and your community.

Why Mandala?

We love mandalas in general, and look for them everywhere we go. Some definitions for this ancient word include "symmetrical pattern," and "a symbol in a dream, representing the dreamer's search for completeness and self-unity." Much of our work at Deep is helping people create healthy patterns, whether that is a design within ourselves during a session, or as a physical installment made to essentially create more mandalas, more balance.

Why Titan?

Mostly because our cold plunge is HUGE. One definition of titan is "a person or thing of very great strength, intellect, or importance." Including cold immersion therapy in your daily routine can have this kind of impact.

Also, Titan is the name of one of Saturn's moons. A cold celestial body to begin with, this moon develops a unique winter polar vortex that is surprisingly super-cooled. 

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Ready to take the first step?